One of the best things that you can ever do for your online business is becoming an email marketing expert. By learning how to master email marketing, you give yourself an advantage that others only wish that they could have. As an email marketing expert, you give yourself the chance to achieve predictable results. You’ll be able to rely on your numbers and estimate how much money you’re going to make each month.Some people tend to believe that email marketing is on the decline but I TOTALLY disagree. I believe this because I practice email marketing everyday, and believe that I am an email marketing expert myself. The first thing on my marketing task list everyday is to implement an email marketing strategy that will boost my conversions, boost my click through rates, and boost my leads to sales ratio. This is how I’m able to scale in my business each month.So what kinds of things should you be doing and know how to do to propel your email marketing results right away? I want to give you a few tips on what you should be doing so that your overall online marketing efforts are balanced by the results that your email strategy is doing. Because once you master the email side of things, everything else in your business becomes a lot easier. Here’s one thing you can start doing to become an email marketing expert in a short period of time:1) Track your link clicksIn most email autoresponder programs (such as Aweber, GetResponse, Constant Contact, Mail Chimp, etc), you will have the opportunity to view how many people on your list clicked on the link(s) in your emails. All you have to do is simply make the decision to turn this option on or off. It’s that simple. And you want to do this because it makes a huge difference in email sequencing.You don’t want to send out emails blindly without knowing what kinds of results you’re getting. Let’s say for instance that you’re getting 100 leads per day onto your mailing list, and it takes you an average of 10 emails to get a sale – when they’re spaced out 3 days apart. Here’s what you want to recognize, because it could alter the amount of profits that you make exponentially.Regardless of how far apart you’re spacing each email out, if in the 5th email you send you realize from the numbers that 4% of your 100 new leads are unsubscribing in that email, but in all of the rest of the emails you’re getting click through rates such as 30% and you’re getting sales… this should be a clear indication that the email needs to be revised – or totally removed altogether.By changing or removing that 1 single email, you could save yourself 4 leads – that could continue to stay on your list and even purchase from you in the future. And depending on your product price, and your cost per lead, this could be the difference between a lot of revenue for you – or mediocre to NO revenue for you at all. So as an email marketing expert, this is one of the things that you need to spot and take notice of so that you can make as much money as possible. Here’s another way to become an email expert in no time at all:2) Only mail to good and qualified leadsSome people believe that all leads are good. You will find that some people generate leads in any way that they can so that they can feel good about themselves, and post pictures of their large lists in forums and Facebook groups. This is not a good idea. Only generate and put people on your email list who are interested in what you have to offer – or who have purchased something that is really close to what you have to offer.I know some people who love the idea of solo ads. Solo ad marketing is when someone has an email list, and they allow people to mail to their list for a fixed price. Then once the mailing is over, they allow somebody else to mail to their deadbeat list in all in attempts to con them on the idea that their list is golden and supreme. This is not at all true. You should never attempt solo ad marketing.As an email marketing expert, the best kinds of leads to mail to are leads that you generate yourself. You typically do this via some form of display or pay per click (PPC) advertising, joint venture, viral marketing, or referral marketing campaign that you implement. But with solo ad marketing, how do you know how the leads where generated? Are you going by what the list owner has told you?You don’t know this person. They could have bought a 100,000 email lead database from some bulk lead company for $10, and are charging you $80 for every 100 leads that they send your message to. Not only do they scam you and you get no results in the form of income, but you could also get your website blacklisted. An email marketing expert would know this and would stay away from this form of marketing – because they know it’s a waste of time and money.To truly succeed online email marketing is essential, so becoming an expert is a necessity. Never rely on list brokers or buy email lists from someone. Generate leads from people who have sought YOU out, and know your conversion rates. When you have leads coming in from paid advertising and free marketing, you’ll lower your cost to get each lead, and you’ll be in control of what happens in your business.Which would you rather have? An unpredictable email campaign or a predictable one? This simple factor alone will save you 5-10 years of heartache and waste of time. This is something that you truly need to consider. If you want the most success in your business as possible, become an email marketing expert starting today.

Are young children well suited to the use of technology? Modern technologies are very powerful because they rely on one of the most powerful genetic biases we do have – the preference for visually presented information. The human brain has a tremendous bias for visually presented information. Television, movies, videos, and most computer programs are very visually oriented and therefore attract and maintain the attention of young children. When young children sit in front of television for hours, they fail to develop other perceptions. But the technologies that benefit young children the greatest are those that are interactive and allow the child to develop their curiosity, problem solving and independent thinking skills.Technology plays a key role in all aspects of American life which will only increase in the future. As technology has become more easy to use, the usage of it by children has simultaneously increased. Early childhood educators have a responsibility to critically examine the impact of technology on children and be prepared to use technology to benefit children. Children educators must be more responsible in bringing a change in the lives of children and their families.There are several issues related to the use of technology by young children:• the essential role of teacher in evaluating in evaluating appropriate use of technology.
• the amalgamation of technology in early childhood programs
• stereotyping and violence in software
• equitable access to technology
• implication of technology for professional development
• role of teachers and parents as advocatesA teacher’s role is critical in making good decisions regarding the use of technology in order to achieve potential benefits. Choosing the correct software is quite similar to choosing the perfect set of books for a classroom. Teachers should take the advantage of computers to introduce new teaching and development strategies. Computers are intrinsically compelling for young children. The sound and graphics attract a child’s attention. An appropriate software engages children in creative play, mastery learning, problem solving, and conversation. Children control the pacing and the action. They can repeat a process or activity as often as they like and experiment with variations. They can collaborate in making decisions and share their discoveries and creations. Well-designed early childhood software grows in dimension with the child, enabling her to find new challenges as she becomes more proficient. Appropriate visual and verbal prompts designed in the software expand play themes and opportunities while leaving the child in control. Vast collections of images, sounds, and information of all kinds are placed at the child’s disposal. Software can be made age appropriate even for children as young as three or four. This shows that technology can enhance a child’s cognitive and social abilities. It provides a window to a child’s thinking.Every classroom has its own guiding philosophies, values, themes and activities. Early childhood educators should promote equitable access to technology for all children and their families. Modern technologies are very powerful as they rely on one of the most powerful biases we have. The problem with this is that many of the modern technologies are very passive. Because of this they do not provide children with the quality and quantity of crucial emotional, social, cognitive, or physical experiences they require when they are young.Unfortunately, technology is often used to replace social situations but it should be used to enhance human interactions. During the current decade, research has moved beyond simple questions about technology. Very young children are showing comfort and confidence in handling computers. They can turn them on, follow pictorial directions, and use situational and visual cues to understand and reason about their activity. Typing on the keyboard does not seem to cause them any trouble; in fact, it seems to be a source of pride. Thanks to recent technological developments, even children with physical and emotional disabilities can use the computer with ease. Besides enhancing their mobility and sense of control, computers can help improve self-esteem.Thus the exclusive value of technology is no more in question. Research shows that what is solid for children is not merely what is physical but what is meaningful. Computer representations are often more manageable, flexible, and extensible. To add more there are a number of specialized programs that allow children with certain information-processing problems to get a multimedia presentation of content so that they can better understand and process the material. Even now there are a number of good software programs with a primary educational focus on mathematics or reading. These programs, which are very engaging, motivate children to read better and learn how to solve math problems. When information is presented in a fun and way, it is a lot easier than looking at a single page that has a bunch of columns of numbers you’re supposed to add up.We are always in search for the magic wand that vanish and solve all our programs. And today the magic wand in our life is technology. It not only increases academic skill, reduce dropout rates but also diminishes the racial divide in academic performance. The danger, however, is that computers will be used only to reinforce the national trend toward earlier and more academic skill acquisition, and that other important developmental needs will be ignored. Moreover the fear will remain that developmental needs not met through technology will be ignored or radically compromised: physical play, outdoor exploration of the community and of nature; art, music and dance; learning specific social skills and moral values, and experiencing diversity in a myriad of ways.In most of the early childhood programs and schools, technology will be part of the learning landscape of the future. To make sure this new technology is used effectively, we must assure that teachers are fully trained and supported, and that the programs and internet sites used are developmentally appropriate, non racist, non-biased against people with disabilities, and respect religious differences.

#EANF#

When choosing home entertainment furniture you have a general choice between entertainment wall units and TV stands or consoles. Most people watch TV and DVDs these days, and provision for a flat screen digital TV system is generally essential with entertainment furniture. The question is usually how large the furniture should be rather than whether or not it should incorporate a screen.There are many uses for screens today, and your LCD or LED TV screen can be used for watching TV, watching movies through DVD or Blu-ray, playing video games or even accessing the internet. When deciding on the home entertainment furniture you require, you should take all of these possibilities into account. You might need only one screen for all your applications.For example, if you only ever watch TV and don’t use your screen for anything else, why go the expense of a wall unit? You would only use the extra space for display purposes, in which case you would be better with a display cabinet and a TV console. If this is not large enough for you, and you feel you want more storage space, then choose the wall unit by all means: people can always find something to fill any available storage space in their home, and some!However, let’s forget all that meantime and have look here at the home entertainment furniture available to you, and what each type can be used for. The above questions will be answered as we do so.TV ConsolesTV consoles are designed to hold a widescreen digital TV, although they can also accommodate older style cathode ray TVs. They are usually in the form of a cabinet with a flat top to rest the TV at viewing height. The cabinet will generally offer two cupboards for your DVD and perhaps CD collection, and shelves for your satellite box, had risk recorder, DVD player and surround sound amplifier if you have one.It may even offer space for your games console, although if you need storage space for all these boxes, you should make sure that the home entertainment unit you purchase can accommodate them all. This is where a simple TV console can let you down. It is enough for many people, but perhaps not if you are a hi-fi aficionado.You can also find TV consoles that are designed for all your boxes, and if you wish to store CDs, DVDs or Blu-rays, you can use separate racks for them. Some still prefer their vinyl albums because they believe vinyl offers a purer tone that digital which can distort certain frequencies. Whatever you prefer, TV consoles can accommodate your players, but generally not dedicated hi-fi equipment.If you have a high-end hi-fi unit, such as a Bang and Olufsen, you will not be able to fit that into your TV console, and then you might think of more extensive home entertainment furniture.Home Entertainment Wall UnitsWall units come in many shapes and sizes, and can be designed to hold all your entertainment equipment: a TV system, games console, dedicated hi-fi equipment and all the boxes and amplifiers you want to fit into it. Home entertainment wall units also provide space for display cabinets, generally either side of the TV hutch.Some people use the screen for their computer, and use part of the center to access the internet. This is fine for occasional use, but if you run an internet business, frequently access social networking sites or have other people living in the house with you, then it is best to create a home office and work from there. Others may want to watch TV when you want to go online!An example of an entertainment center is a display unit from Paula Dee, manufactured by Universal. At 84 inches high, this is very imposing, and if you add a display unit or bookcase either side of the console, you will have a wall unit that uses up 124 inches (10 ft 4 inches) of your wall space.This is an imposing piece of furniture, and you will have room to store everything you have to. It is good for your TV screen, boxes, games units, surround stereo system, Hi-fi stereo and dedicated speakers, iPod dock – anything you can think of!There are many other home entertainment units available that are smaller in size, but with today’s modular concept you can make yours as small or as large as you want. Entertainment furniture units are designed to go together like living room sectionals – you have no limits.Whether you want your home entertainment furniture to be in the form of individual TV consoles or integrated into complete entertainment wall units, the choice is yours because all options are available to you.

Real estate has traditionally been an avenue for considerable investment per se and investment opportunity for High Net-worth Individuals, Financial institutions as well as individuals looking at viable alternatives for investing money among stocks, bullion, property and other avenues.Money invested in property for its income and capital growth provides stable and predictable income returns, similar to that of bonds offering both a regular return on investment, if property is rented as well as possibility of capital appreciation. Like all other investment options, real estate investment also has certain risks attached to it, which is quite different from other investments. The available investment opportunities can broadly be categorized into residential, commercial office space and retail sectors.Investment scenario in real estateAny investor before considering real estate investments should consider the risk involved in it. This investment option demands a high entry price, suffers from lack of liquidity and an uncertain gestation period. To being illiquid, one cannot sell some units of his property (as one could have done by selling some units of equities, debts or even mutual funds) in case of urgent need of funds.The maturity period of property investment is uncertain. Investor also has to check the clear property title, especially for the investments in India. The industry experts in this regard claim that property investment should be done by persons who have deeper pockets and longer-term view of their investments. From a long-term financial returns perspective, it is advisable to invest in higher-grade commercial properties.The returns from property market are comparable to that of certain equities and index funds in longer term. Any investor looking for balancing his portfolio can now look at the real estate sector as a secure means of investment with a certain degree of volatility and risk. A right tenant, location, segmental categories of the Indian property market and individual risk preferences will hence forth prove to be key indicators in achieving the target yields from investments.The proposed introduction of REMF (Real Estate Mutual Funds) and REIT (Real Estate Investment Trust) will boost these real estate investments from the small investors’ point of view. This will also allow small investors to enter the real estate market with contribution as less as INR 10,000.There is also a demand and need from different market players of the property segment to gradually relax certain norms for FDI in this sector. These foreign investments would then mean higher standards of quality infrastructure and hence would change the entire market scenario in terms of competition and professionalism of market players.Overall, real estate is expected to offer a good investment alternative to stocks and bonds over the coming years. This attractiveness of real estate investment would be further enhanced on account of favourable inflation and low interest rate regime.Looking forward, it is possible that with the progress towards the possible opening up of the real estate mutual funds industry and the participation of financial institutions into property investment business, it will pave the way for more organized investment real estate in India, which would be an apt way for investors to get an alternative to invest in property portfolios at marginal level.Investor’s ProfileThe two most active investor segments are High Net Worth Individuals (HNIs) and Financial Institutions. While the institutions traditionally show a preference to commercial investment, the high net worth individuals show interest in investing in residential as well as commercial properties.Apart from these, is the third category of Non-Resident Indians (NRIs). There is a clear bias towards investing in residential properties than commercial properties by the NRIs, the fact could be reasoned as emotional attachment and future security sought by the NRIs. As the necessary formalities and documentation for purchasing immovable properties other than agricultural and plantation properties are quite simple and the rental income is freely repatriable outside India, NRIs have increased their role as investors in real estateForeign direct investments (FDIs) in real estate form a small portion of the total investments as there are restrictions such as a minimum lock in period of three years, a minimum size of property to be developed and conditional exit. Besides the conditions, the foreign investor will have to deal with a number of government departments and interpret many complex laws/bylaws.The concept of Real Estate Investment Trust (REIT) is on the verge of introduction in India. But like most other novel financial instruments, there are going to be problems for this new concept to be accepted.Real Estate Investment Trust (REIT) would be structured as a company dedicated to owning and, in most cases, operating income-producing real estate, such as apartments, shopping centres, offices and warehouses. A REIT is a company that buys, develops, manages and sells real estate assets and allows participants to invest in a professionally managed portfolio of properties.Some REITs also are engaged in financing real estate. REITs are pass-through entities or companies that are able to distribute the majority of income cash flows to investors, without taxation, at the corporate level. The main purpose of REITs is to pass the profits to the investors in as intact manner as possible. Hence initially, the REIT’s business activities would generally be restricted to generation of property rental income.The role of the investor is instrumental in scenarios where the interest of the seller and the buyer do not match. For example, if the seller is keen to sell the property and the identified occupier intends to lease the property, between them, the deal will never be fructified; however, an investor can have competitive yields by buying the property and leasing it out to the occupier.Rationale for real estate investment schemesThe activity of real estate includes a wide range of activities such as development and construction of townships, housing and commercial properties, maintenance of existing properties etc.The construction sector is one the highest employment sector of the economy and directly or indirectly affects the fortunes of many other sectors. It provides employment to a large work force including a substantial proportion of unskilled labor. However for many reasons this sector does not have smooth access to institutional finance. This is perceived as one of the reasons for the sector not performing to its potential.By channeling small savings into property, investments would greatly increase access to organized institutional finance. Improved activity in the property sector also improves the revenue flows to the State exchequer through-increased sales-tax, octroi and other collections.Real estate is an important asset class, which is under conventional circumstances not a viable route for investors in India at present, except by means of direct ownership of properties. For many investors the time is ripe for introducing product to enable diversification by allocating some part of their investment portfolio to real estate investment products. This can be effectively achieved through real estate funds.Property investment products provide opportunity for capital gains as well as regular periodic incomes. The capital gains may arise from properties developed for sale to actual users or direct investors and the income stream arises out of rentals, income from deposits and service charges for property maintenance.Advantages of investment in real estateThe following are the advantages for investing in Real Estate Investment Schemes• As an asset class, property is distinct from the other investment avenues available to a small as well as large investor. Investment in property has its own methodology, advantages, and risk factors that are unlike those for conventional investments. A completely different set of factors, including capital formation, economic performance and supply considerations, influence the realty market, leading to a low correlation in price behaviour vis-à-vis other asset classes.• Historically, over a longer term, real estate provides returns that are comparable with returns on equities. However, the volatility in prices of realty is lower than equities leading to a better risk management to return trade-off for the investment.• Real estate returns also show a high correlation with inflation. Therefore, real estate investments made over long periods of time provide an inflation hedge and yield real returnsRisks of investment in real estateThe risks involved in investing in real estate are primarily to do with future rental depreciation or general property market risk, liquidity, tenancy risk and property depreciation. The fundamental factors affecting the value of a specific property are:Location – The location of a building is crucially important and a significant factor in determining its market value. A property investment is likely to be held for several years and the attractiveness of a given location may change over the holding period, for the better or worse. For example, part of a city may be undergoing regeneration, in which case the perception of the location is likely to improve. In contrast, a major new shopping center development may reduce the appeal of existing peaceful, residential properties.Physical Characteristics – The type and utility of the building will affect its value, i.e. an office or a shop. By utility is meant the benefits an occupier gets from utilizing space within the building. The risk factor is depreciation. All buildings suffer wear and tear but advances in building technology or the requirements of tenants may also render buildings less attractive over time. For example, the need for large magnitude of under-floor cabling in modern city offices has changed the specifications of the required buildings’ space. Also, a building which is designed as an office block may not be usable as a Cineplex, though Cineplex may serve better returns than office space.Tenant Credit Risk – The value of a building is a function of the rental income that you can expect to receive from owning it. If the tenant defaults then the owner loses the rental income. However, it is not just the risk of outright default that matters. If the credit quality of the tenant were to deteriorate materially during the period of ownership then the sale value will likely be worse than it otherwise would have been.Lease Length – The length of the leases is also an important consideration. If a building is let to a good quality tenant for a long period then the rental income is assured even if market conditions for property are volatile. This is one of the attractive features of property investment. Because the length of lease is a significant feature, it is important at the time of purchase to consider the length of lease at the point in time when the property is likely to be re-occupied. Many leases incorporate break options, and it is a standard market practice to assume that the lease will terminate at the break point.Liquidity – All property investment is relatively illiquid to most bonds and equities. Property is slow to transact in normal market conditions and hence illiquid. In poor market conditions it will take even longer to find a buyer. There is a high cost of error in property investments. Thus, while a wrong stock investment can be sold immediately, undoing a wrong real estate investment may be tedious and distress process.Tax Implications – Apart from income tax which is to be paid on rental income and capital gains, there are two more levies which have to be paid by the investor i.e. property tax and stamp duty. The stamp duty and property tax differ from state to state and can impact the investment returns ones expected from a property.High Cost Of Investment – Real Estate values are high compared to other forms of investment. This nature of real estate investment puts it out of reach of the common masses. On the other hand, stocks and bonds can now be bought in quantities as small as-one share, thus enabling diversification of the portfolio despite lower outlays. Borrowing for investment in real estate increases the risks further.Risk Of Single Property – Purchasing a single – property exposes the investor to specific risks associated with the property and does not provide any benefits of diversification. Thus, if the property prices fall, the investor is exposed to a high degree of risk.Distress Sales – Illiquidity of the real estate market also brings in the risk of lower returns or losses in the event of an urgent need to divest. Distress sales are common in the real estate market and lead to returns that are much lower than the fair value of the property.Legal Issues – While stock exchanges guarantee, to a certain extent, the legitimacy of a trade in equities or bonds and thus protect against bad delivery or fake and forged shares, no similar safety net is available in the property market. It is also difficult to check the title of a property and requires time, money and expertise.Overall keeping an eye on market trends can reduce most of these risks. For instance, investing in properties where the rentals are at market rates, also, investing in assets that come with high-credit tenants and looking for lease lock-ins to reuse tenancy risk are simple guidelines to follow.Future OutlookThe real estate market is witnessing a heightened activity from year 2000 both in terms of magnitude of space being developed as well as rational increase in price. Easy availability of housing loans at much lesser rates has encouraged people who are small investors to buy their own house, which may well be their second home too.High net worth individuals have also demonstrated greater zeal in investing in residential real estate with an intention of reaping capital appreciation and simultaneously securing regular returns.In the wake of strong economic growth, real estate market should continue to gain momentum resulting in falling vacancies in CBD areas and more development in suburbs; it is unlikely that commercial property prices will rise or fall significantly, beyond rational reasoning.As the stamp duty on leave and license agreements has been further reduced, it should further attract to deal in this manner encouraging the investors and the occupiers.With current budget focusing on infrastructure, it will attract quality tenants and add to market growth. Heighten retail activity will give upward push for space requirement.Further, the proposed introduction of REMF (Real Estate Mutual Funds) and REIT (Real Estate Investment Trust) will boost these real estate investments from the small investors’ point of view. These foreign investments would then mean higher standards of quality infrastructure and hence would change the entire market scenario in terms of competition and professionalism of market players.Looking forward, it is possible that with evident steps of the possible opening up of the REMF industry and the participation of financial institutions into property investment business, it will pave the way for more organized investment in real estate in India, which would be an apt way for retail investors to get an alternative to invest in property portfolios at all levels. Overall, real estate is expected to offer a good investment alternative to stocks and bonds over the coming years.

Online education is becoming a vital component of the higher education landscape. The students as well as the employers are increasingly finding the worth in the various lectures that are delivered through a digital medium. Some of the best and reputed colleges are responding to the growing trend of online education by offering more and more courses online. The increase in the number of these online courses has rendered a greater flexibility in the choice of these courses along with the time and place of these courses. There are a number of reasons why professionals prefer online education over full time education. Following is a list of some of the most popular reasons:Degrees that Cater to Immediate Skill Demand
The internet is flooded with a wide variety of online courses. Professionals working in a particular field at times, face situations where they need to go out of the box in order to solve a particular problem that they are not aware of, trained or qualified. But in order to deliver the work effectively they need to excel in the particular field and enhance their skill set. Since, they do not have the luxury of taking out time for full time studies; they look for quick remedies and short term courses where they can acquire the skills without investing too much time or money. So, this is where the online courses comes into the picture and provide the employees the ease to study anytime and anywhere without any hindrance.Programs Accredited and Recognized all over
The most drawing factor about the online courses is that they are accredited by some of the top universities and also recognized by employers as reputed degrees. This signifies the importance of these courses and makes them distinct. With these online courses the participants acquire the necessary skills along with a supporting degree that is essential to advance in their career.Instructors of an Online Course are Highly Adept
Institutes offering the online courses entitle their top faculty to deliver the online lectures. This is because the subject needs to be taught under time constraint to a bunch of highly experienced professionals. Therefore, the institutes only trust their best teachers to meet the requirements of the professionals in the online classroom.These reasons contribute to the growing popularity of online education among individuals and also ensure that these individuals acquire the necessary assistance that is required in selecting the best online course that is suitable for them in order to enhance their knowledge and skills to take their career forward.

Social networking is no longer an option for someone selling goods or services. And I’m not talking about someone who sells goods and services online. I’m talking about everyone who sells goods and services. Social media is becoming a part of your customer’s daily life. And it’s not like reading a newspaper. Online anyone can say anything they want which can then go viral. It’s just as true for the international business as it is for the individual.However, it’s easy to solve that challenge. Develop your social media image as a straight shooter who wants to be a part of the community and is a community member who gives rather than takes. Easier said than done, by the way. For you traditionalists, I don’t believe that it can be done online with advertising alone.That old saying that “your perception of something is limited by your personal experiences” is so true, particularly as it relates to social media. Someone not familiar with social media has a tendency to try to make it fit into the traditional media they are familiar with and it just won’t work.However, that’s not why you are reading this article. You want to know how to use social networks to increase your exposure to your customers, increase traffic to your store or Website and get new business.Let’s talk about exposure first. Your first thought is, how can I get the greatest amount of exposure for the least amount of money? When dealing with social networks the goal is to let the network provide the exposure. You may do some strategic advertising, however, the bulk of your expense should come from payments to your social media in-house employee or consultant. Don’t advertise – communicate.O.K., while you’re communicating, how do you maximize traffic to your website or capture page? Traffic isn’t as important as Targeted Traffic. You are not just interested in visitors to your site rather visitors who are looking for what you have to offer and may recommend your site to others. Here again the goal is to let the network provide you with the traffic. How does that work? This is going to sound really simple to the VP of advertising, however, you have to get people to like you and want to be your friend.Social networking is all about people, people don’t make friends with companies or products; People make Friends with People. That’s why Network Marketing is so well suited for Social Media Marketing. Network Marketing is a person-to-person business model. Social Media sites, like Facebook, are creating a new Network Marketing revolution.Let’s get back to friends. Though I don’t have room in this article too go into to many specific details, let me tell you, friends online are not like friends in the physical world. You will probably never meet your online friends face to face, however, they must feel that they know you, that you are sincere and that you care about them. How do you do that? If you are asking that question you have just answered one of your other questions. That is, you better hire a consultant and not try to train someone in-house to run your social media program.And, by the way, you have to have a social media program. There are shortly going to be 2 BILLION people online worldwide. Facebook alone has over 500 Million users worldwide. Facebook, Twitter, LinkedIn and YouTube enjoy over 200 Million users in the United States. Facebook is the largest and demographics indicate that the fastest growing group on Facebook, in the U.S., is women age 54 to 64. These are the women who control the majority (some 85%) of buying decisions. These are your customers and the only way you are going to be able to stay in touch with them consistently online is through your social media program.A program is easy, yet not simple, to set up. The easy part is you just have to decide you’re going to DO IT. Most marketers want to make social network marketing fit into their understanding of how marketing works. Always remember social media networks are set up to make money for the advertisers so that the social media network can continue to exist. Advertisers are interested in attracting buyers. Traditional thinking advertisers would say WOW, we have all these potential customers on a given platform all we have to do is create some specify ads and we “got-um.”Unfortunately, most social networkers don’t care for advertisements’, they click through them and, if you get too pushy with them, they go to some other network. However, most social networkers love people.My recommendation is for people to set up a strategy that uses Facebook, Twitter and YouTube to funnel people to their Blog. Yes, that’s right Blogs are becoming popular once again as bloggers become adept at providing succinct, meaningful content to their friends. From the Blog they can be directed to your website or capture page. The social platforms, like Facebook, are devising ways to allow you to accomplish everything on their platform so their advertisers can get a crack at your traffic.In my opinion they are not there yet. Develop a funnel to encourage your market to want to meet you at your Blog. And then let them decide to join, buy or take the action that will benefit both of you. Most important, share your knowledge, expertise and thoughts freely on the various social media platforms.

#EANF#

Key Insights
The strong pullback in the U.S. dollar provided significant support to stocks.
Treasury yields have pulled back after touching new highs, which served as an additional positive catalyst for S&P 500.
A move above 3730 will push S&P 500 towards the resistance level at 3760.
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Pfizer Rallies After Announcing A Huge Price Hike For Its COVID-19 Vaccines
S&P 500 is currently trying to settle above 3730 as traders’ appetite for risk is growing. The U.S. dollar has recently gained strong downside momentum as the BoJ intervened to stop the rally in USD/JPY. Weaker U.S. dollar is bullish for stocks as it increases profits of multinational companies and makes U.S. equities cheaper for foreign investors.

The leading oil services company Schlumberger is up by 9% after beating analyst estimates on both earnings and revenue. Schlumberger’s peers Baker Hughes and Halliburton have also enjoyed strong support today.

Vaccine makers Pfizer and Moderna gained strong upside momentum after Pfizer announced that it will raise the price of its coronavirus vaccine to $110 – $130 per shot.

Biggest losers today include Verizon and Twitter. Verizon is down by 5% despite beating analyst estimates on both earnings and revenue. Subscriber numbers missed estimates, and traders pushed the stock to multi-year lows.

Twitter stock moved towards the $50 level as the U.S. may conduct a security review of Musk’s purchase of the company.

From a big picture point of view, today’s rebound is broad, and most market segments are moving higher. Treasury yields have started to move lower after testing new highs, providing additional support to S&P 500. It looks that some traders are ready to bet that Fed will be less hawkish than previously expected.

S&P 500 Tests Resistance At 3730

S&P 500 has recently managed to get above the 20 EMA and is trying to settle above the resistance at 3730. RSI is in the moderate territory, and there is plenty of room to gain additional upside momentum in case the right catalysts emerge.

If S&P 500 manages to settle above 3730, it will head towards the next resistance level at 3760. A successful test of this level will push S&P 500 towards the next resistance at October highs at 3805. The 50 EMA is located in the nearby, so S&P 500 will likely face strong resistance above the 3800 level.

On the support side, the previous resistance at 3700 will likely serve as the first support level for S&P 500. In case S&P 500 declines below this level, it will move towards the next support level at 3675. A move below 3675 will push S&P 500 towards the support at 3640.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.